The Marketing Accountability Imperative: Driving Superior...

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Business & Economics - Sales & Marketing
The Marketing Accountability...

The Marketing Accountability Imperative: Driving Superior Returns on Marketing Investments

Name: The Marketing Accountability Imperative: Driving Superior Returns on Marketing Investments
ISBN: 9780787998325

Michael Dunn

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Making accountable marketing decisions to improve the efficiency of spendingIn this practical guide, Prophet CEO Michael Dunn teams up with marketing effectiveness expert Chris Halsall to help marketing managers and CMOs make better marketing spending decisions and better evaluate the success or failure of these decisions. They show how to sort through the clutter of metrics, measurement, and analytic options, and provide the practical information needed to help establish the marketing accountability imperative--highlighting the critical need for more effective stewardship of marketing spending.

Thể loại:

Business & Economics - Sales & Marketing

Năm:

2009

In lần thứ:

Ngôn ngữ:

english

Trang:

464

ISBN 10:

078799832X

ISBN 13: