Mathematical Models of Distribution Channels (International Series in Quantitative Marketing)
Charles A. Ingene, Mark E. Parry
Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology that will enable researchers to avoid falling under the influence of any Channel Myth.
Thể loại:
Năm:
2004
In lần thứ:
1
Nhà xuát bản:
Springer
Ngôn ngữ:
english
Trang:
568
ISBN 10:
0387227903
ISBN 13:
9781402071638
File:
PDF, 14.25 MB
IPFS:
,
english, 2004