Strategic Issues in International Retailing: Concepts and...

Main
Business & Economics
Strategic Issues in International...

Strategic Issues in International Retailing: Concepts and Cases

Name: Strategic Issues in International Retailing: Concepts and Cases
ISBN: 9780415343718

John Dawson, Roy Larke, Masao Mukoyama

0 / 0

0 comments

Bạn thích cuốn sách này tới mức nào?

Chất lượng của file scan thế nào?

Xin download sách để đánh giá chất lượng sách

Chất lượng của file tải xuống thế nào?

This important text takes a strategic approach, examining in-depth studies of a variety of retailers and marrying theory with practice to provide comprehensive coverage for students at every level. Illustrating and evaluating the strategies of international retailers, developing concepts and theories that enable an understanding of international retailing and showing the contrasts in the approaches adopted by major firms in their international operations, this important text is a must-read for all those studying or working in international retail.

Thể loại:

Business & Economics

Năm:

2006

In lần thứ:

Nhà xuát bản:

Routledge

Ngôn ngữ:

english

Trang:

232

ISBN 10: